31 Mar 2022

“One of my favourite toys this year is the Level Up Gaming Chair – it’s a fun way for kids to pretend to emulate the cool technology their parents use,” says Andy Keimach, President, VTech Electronics North America. “Our new toys encourage kids to use their imaginations, which is so important to a child’s development.” Highlights of the latest infant, toddler and preschool toys include:...

31 Mar 2022

Character Options’ campaign to Stay Active this summer has taken a hop, skip and jump into the celebrity stakes with the signing of Olympic Gold Medallist Greg Rutherford MBE to lead the messaging alongside influencers as each of the products in the Stay Active collection gets unboxed at home and reviewed on social media. The Stay Active range features family-inclusive activity toys and ...

31 Mar 2022

The Toy Association, producer of Toy Fair New York, has announced that the 118th edition of the show will take place at the Jacob K. Javits Convention Center from September 30 to October 3, 2023 in New York City. As previously announced, The Toy Association’s Board of Directors, comprised of executives from companies of all sizes, made the decision to shift the trade show’s timing to aut...

31 Mar 2022

Digital entertainment publisher LADbible has launched its first-ever card game, First Impressions. Based around LADbible’s popular First Impressions YouTube series, the game is designed to bring together families and friends to recreate their best (and worst!) impressions of their favourite global celebrities, film characters and more. From James Bond to Kim Kardashian, First Impressions...

30 Mar 2022

MGA Entertainment has announced an all-new line of fashion dolls – Mermaze Mermaidz Colour Change Fashion Dolls – due to make waves at UK retailers from next month (May 2022). The line will allow fans to dive into a new and exciting underwater world, featuring unique character backstories via colourful and expansive entertainment content, and leveraging trends such as colour change and w...

30 Mar 2022

Mattel has entered into a multi-year global licensing agreement with Universal Brand Development for DreamWorks Animation’s Trolls, one of the most recognised family entertainment brands in the world. Through the agreement, Mattel has the licensing rights to develop a full line of toys for the franchise, including dolls, vehicles, plush, games and more. The collection is expected to lau...

30 Mar 2022

HEXBUG is celebrating its ongoing partnership with BattleBots by introducing an exciting new line of micro fighting machines, inspired by the largest professional robot fighting TV series. Fans of the show can now bring their BattleBots experience home by purchasing their own miniature HEXBUG BattleBot robots along with their interchangeable accessories on Hexbug.com. The full range is s...

30 Mar 2022

Iconic British retail brands Liberty and Sainsbury’s, and global entertainment powerhouse Hasbro, are just three of the speakers confirmed for the second European Brand & Licensing Innovation Summit (B&LIS), taking place 21 June at the Royal Geographical Society in London. Liberty, Sainsbury’s and Hasbro join an already packed agenda of speakers including Penguin Random House, Th...

29 Mar 2022

Acamar Films’ award-winning pre-school series Bing is poised for further growth in the Nordics, announcing Maki as the property’s new pan-regional master toy partner. The agreement follows the contract renewal with licensing agent Alicom, as Bing continues to deliver strong broadcast ratings across the region.   Bing’s global master toy partner Golden Bear has signed the agreement with M...