The Entertainer has announced a partnership with the National Autistic Society (NAS), the UK’s leading charity for autistic people and their families, to support World Autism Acceptance Week.

To mark World Autism Acceptance Week (28 March – 3 April), The Entertainer is donating 10% of all profits of Ready Steady Dough lines sold both in-store and online at TheToyShop.com to the NAS until Sunday 3 April.

The Entertainer has an Autism Friendly Award from the NAS for its commitment to supporting autistic customers and their families, and offers a quiet hour each morning across its 184 stores, in which music is paused and lights are dimmed where possible, to create a calming environment.

Mark Campbell, CEO of The Entertainer, commented: “We’re continually exploring new ways in which we can make The Entertainer stores a happy, safe and comfortable place for autistic customers.

“We’re delighted to be supporting World Autism Acceptance Week again this year, and are extremely proud that the donations from the Ready Steady Dough lines will enable the NAS to continue providing invaluable support for autistic people and their families.”

For more information about The Entertainer, visit www.TheToyShop.com. For more details on the National Autistic Society, head to www.autism.org.uk.