01 Apr 2022

Women in Toys webinar to look at kids’ behavioural and purchasing trends

WiT is presenting a webinar that promises to unpick how the COVID-19 pandemic has shifted kid and family behaviours and which of these changes are here to stay.

Representatives from SuperAwesome’s Strategic Insights and Research team will present findings from a dozen pieces of SuperAwesome’s primary research conducted over the past two years, to unpick how kids and their parents feel about the current state of the toy, entertainment, and tech verticals.

Taking place on Tuesday 4 April, from 1-2pm EST, the session will unpack:

  • Kids’ behavioural trends: how kids spend their time across various devices and platforms
  • The rise in gaming as kids’ top hobby
  • Kids’ increased pester power in the family democracy

The research will be presented by Tiffany Tasker, SuperAwesome’s Head of Industry, Toys, and Jarrod Walczer, the company’s Strategic Insights Manager, North America.

The webinar is free for WIT U.S. members, $29 for non-members. Click here to register. Those who register but can’t watch the presentation live will be sent the recorded version within 24 hours.


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