Paramount Global has announced that Pam Kaufman will take on the role of President, Consumer Products and Experiences, effective immediately. In addition to leading the Consumer Products business representing well over $5.5 billion in worldwide retail revenue, Kaufman will now have oversight across the Paramount global portfolio of Live Experiences including Hotels, Resorts, Theme Parks, Tours, and Broadway, as well as VidCon and Gaming.

Pam’s oversight of the consumer products business covers the global Paramount portfolio, including iconic franchises PAW Patrol, SpongeBob SquarePants and Teenage Mutant Ninja Turtles, among others.

Pam will continue to report to Brian Robbins, President and CEO, Paramount Pictures and Nickelodeon and Chief Content Officer, Kids & Family, Paramount+, and Raffaele Annecchino, President and CEO, Paramount International Networks, Studios and Streaming. By placing these consumer experiences within the Paramount global portfolio under Kaufman, the company is continuing to align its leadership with the strategy of further connecting its iconic franchises with fans.

“Pam is a dynamic and authentic leader who deeply understands the consumer,” says Robbins. “Her engaging and strategic approach will create innovative consumer touchpoints offering fans even more access to experiences with our franchises and characters.”

“The Consumer Products business has grown exponentially under Pam’s leadership and we’re thrilled to expand Pam’s global role to encompass more ways our fans can experience our brands and IP,” says Annecchino. “Pam is a visionary who leads with compassion, has boundless energy and is a unifying presence for our business across our global markets.”

Pam will add these new responsibilities to those in her current Consumer Products role, which includes managing worldwide product merchandising and licensing as well as business development, marketing, franchise planning, creative strategy, retail sales and consumer insights.

Additionally, the company announced its launch into non-fungible tokens (NFTs) in a collaborative cross-functional effort driven by Consumer Products, to bring some of the biggest Paramount’s franchise and characters to the metaverse.