Asmodee, the leading distributor of table-top games and accessories in the UK, has joined forces with retailer GAME.co.uk for a special prize promotion.

Customers who purchase one of seven Asmodee games – Dobble, Catan, Ticket to Ride, 7 Wonders, Carcassonne, Splendor or Unlock! – in-store or online between 15 April and 19 May will be in with the chance to win a cash prize, with a total of £10,000 available to win every week. Plus, everyone who purchases one of the selected Asmodee games is guaranteed to win GAME Reward Points, giving them money off their next purchase.

James Arnold, Asmodee Marketing Director, says: “We’re really excited for this exclusive partnership as GAME is an important retailer for our board games. We’re committed to working increasingly closely and investing in marketing with retailers to drive both of our businesses. The mechanic is simple and we know game fans will enjoy taking part and winning those all-important cash prizes.”

To be in with the chance of winning, game fans simply purchase an Asmodee game at a GAME store or online, then visit www.gamerolltowin.co.uk and enter the unique code from the receipt to see if they’re a winner.

Nick Arran, GAME Managing Director, adds: “Teaming up with Asmodee was a natural choice as our customer base are big fans. Anything that makes their visit to our stores or online more enticing is a hit with us.”

The campaign goes live on 15 April and customers can enter to win up until 19 May. The partnership will be supported by digital posters in store windows, social media posts and website banners on GAME and Asmodee UK pages, inclusion in mail-outs to customers, POS in-store, plus games included in the offer in-store will be clearly stickered.