Sambro, the UK’s leading global supplier of licensed and own-brand children’s toys and entertainment, has developed a range of Care Bear baby plush toys to help celebrate the Care Bears’ 40th anniversary this year. The new range is in Primark stores now, and will be available at Home Bargains from the end of this month.

Care Bears is marking its 40th anniversary with collaborations spanning multiple categories, including fashion, accessories, homeware, cosmetics, games, crafts, seasonal, travel and the metaverse.

The Care Bear baby plush range will feature a choice of five plush Care Bear characters: Cheer Bear, Wish Bear, Bedtime Bear, Share Bear and Sunshine Bear.

Each bear has their own unique colour, belly badge and rattle in their tummy, making them the perfect comforting and sensory toy for babies from birth upwards.

Collette O’Kane, Sambro Chief Operating Officer, says: “The Care Bears resonate with fans of all ages, and we love hearing that fans who grew up with the brand 40 years ago are now introducing their own children to the Care Bears.

“Thanks to our unrivalled long-term relationships with some of the world’s largest retailers, toy specialists, grocers and distributors, we’ve been able to secure partnerships with Primark and Home Bargains, helping spread the universal message of sharing and caring that the Care Bears are synonymous with, to even more fans.”