31 May 2022

Leading doll brand BABY born is introducing a magical new brand to the UK market this spring: BABY born Storybook. This new range sees six fairy dolls welcome children aged 3-plus into the enchanting Storybook world, combining doll play with storytelling and imagination.  The BABY born Storybook Fairies (RRP £24.99) have innovative features so little ones can bring their fairy-play to li...

31 May 2022

Leading toy company IMC Toys is entering the fashion dolls market with the launch of BFF by Cry Babies. Making their on-shelf debut from July, the BFFs are ‘grown-up’ versions of IMC’s best-selling nurture doll range, Cry Babies, and offer consumers and retailers a natural transition and extended brand journey. Supporting the company’s long-term strategy to grow and develop its Cry Bab...

31 May 2022

Rubies have helped to bring the magic of the Wizarding World to life through their range of officially licensed costumes for years, being trusted by fans and customers alike to help re-create the Wizarding World in anyone’s home. Now, the phenomenally successful range of bewitching costumes is expanding, with brand-new character costumes including fan-favourites Hagrid, Luna Lovegood and...

31 May 2022

Henry Lewis, Olivier Award-winning writer and TV and theatre actor (The Play That Goes Wrong; The Goes Wrong Show) will be making an appearance at the UK Games Expo at the NEC on 5 June to promote The Mystery Agency, the award-winning range of escape room puzzles in a box that he has created. With The Mystery Agency Puzzles, players must investigate and solve a mystery through myriad int...

31 May 2022

Vivid Goliath has appointed Havas Entertainment to manage the company’s ongoing media campaigns starting autumn/winter 2022.    “We have all seen how the media landscape has evolved, diversified and fragmented and we believe Havas are well placed to help manage our campaigns with their creative and digital capabilities as well as their agile approach to assessing campaign effectiveness.”...

31 May 2022

Crayola is continuing to drive international growth across new and existing categories in EMEA through a new representation partnership with world-leading licensing agency WildBrain CPLG. The brand’s successful global partnerships with the likes of Vans and Fat Face have driven significant interest from IP owners and brands who see exciting opportunities to explore the colourful world of...

30 May 2022

Hornby is inviting its legions of fans to join in the fun of its Jubilee Takeover, a week dedicated to all things royal. To mark the first day of its Takeover week, Hornby has announced a selection of special models, including the celebratory HST and matching Mk3 coaches, which reimagines what an HST unit would have looked like in this celebratory Platinum Jubilee year. The iconic Class ...

30 May 2022

To celebrate the first birthday of LEGO MYTHICA: World of Mythical Creatures at the LEGOLAND Windsor Resort, an exclusive new LEGO MYTHICA playset (40556) has launched, giving families and fans the chance to build their favourite mythical theme park attraction in their own home. LEGO MYTHICA is a world that exists in a parallel universe where LEGO creations come to life. Join Bobs as he ...

30 May 2022

MGA Entertainment has announced the launch of an all-new, first-of-its-kind co-branded collectible line of L.O.L. Surprise! dolls in collaboration with internationally-known confectionary partners including Hershey’s Kisses, Mike & Ike’s, PEZ and more. The new collection, L.O.L. Surprise! Loves Mini Sweets, will feature L.O.L. Surprise! characters decked out in candy and sweets-insp...

30 May 2022

Ahead of Pride Month in June, children’s audio system tonies is excited to launch Pride Tales, a Tonie dedicated to celebrating and reinforcing positive Pride messages for little listeners and their families. Narrated by television favourite and professional dancer Johannes Radebe, the Pride Tales Tonie takes the shape of the famous Pride Rainbow. Johannes’ colourful and fun personality ...