DKB Toys and Distribution has announced the appointment of Edel Siddle as Field Account Manager to support the company’s increased focus on supporting independent retailers.

With a wealth of experience in the industry, including 15 years at Bandai as Sales Admin & Operations Manager and more recently three years as Sales & Communications Manager at Sky Rocket, Edel will kick-start her new role at DKB by attending this year’s Toymaster Show, where the company will showcase its new ranges and partnerships for 2022.

“I am delighted to be joining the DKB team as a Field Account Manager,” says Edel. “With DKB’s exciting and extensive portfolio on offer, I am eager to get on board to learn and showcase the range. Having always had a passion for the indies I cannot wait to start supporting the retailers to continue DKB’s growth across the UK and Ireland. What better way to start than with a trip to Harrogate for the Toymaster Show! The event provides us with the perfect platform to introduce new lines across our Alex Brands range and also the opportunity to re-launch the incredible Crazy Aarons products to UK retail.”