05 May 2022

Rubies’ Star Wars charity fundraiser is a Force for good

Rubies has announced that it successfully piloted a fundraising dress-up day for team members on May 4th, to celebrate Star Wars Day.

The event saw employees of Rubies across EMEA partake in dressing up as their favourite Star Wars characters, from Jedis to Sith Lords and Jawas to Wookies.

The initiative was devised to not only make the most of what is known as ‘Star Wars Day’, by having everyone dress up in the galaxy’s best costumes, but also to fundraise for a good cause. Rubies selected Play Action International as its desired charity to donate to, as it aligns with the company’s core values.

Play Action International creates opportunities for disadvantaged children to learn and develop through its innovative play-based programmes, which have a huge impact on the children and communities where the charity works. On top of this, it is also helping child refugees from the recent Ukrainian conflict, by compiling play boxes designed to help children process trauma and re-discover themselves.

Fran Hales, Head of Content and Digital at Rubies, says: “We’d like to thank every one of our team members for celebrating May the 4th in an out-of-this-world way, and also for donating to a good cause. Thanks to our dress-up day, Play Action International now has essential funding to continue with its journey to help disadvantaged children develop and learn. What better way to celebrate one of our favourite days of the year and bring our team members together than by helping others?”

Murielle Maupoint, CEO, Play Action International, says: “We’re absolutely thrilled to have the Rubies team raise funds for our work with their dress-up day. Dressing up is such fun. It captures the essence, freedom and playfulness that is so important for a child’s development. Yet many children around the world don’t have the opportunity to play or dress up. This is why the Rubies Star Wars Day is important – not only will it be lots of fun, it will also raise hugely valuable funds for us to continue to change that reality for vulnerable children. Thank you Rubies and May the Fourth be with you all!”

You can find out more about Play Action International at their official website,



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