Moose Toys has announced that David Norman has joined the company as Global General Manager, Games. Norman, a respected industry veteran, will be based at the company’s U.S. headquarters in El Segundo, California, from today (Monday, 23 May).

The executive-level hire follows Moose Toys’ announcement earlier this year that the games category would be one of the toymaker’s primary growth strategies. Moose’s current range of offerings in the games space includes board games, card games and educational games.

“We’ve aligned our entire company around a very clear strategic roadmap. We’re aggressively executing this plan and set out to find a dynamic leader with the best ‘game,’” says Ronnie Frankowski, Chief Commercial Officer, Moose Toys. “Our search led us to David, who is one of only a handful of truly recognised thought leaders in the global games industry. David will help ensure we successfully combine our hyper-innovative product design capabilities with the unique aspects and requirements of the games category and, over time, to build our games division into a powerhouse.”

“My career has been spent creating new and more innovative ways to engage consumers in games across multiple genres,” says Norman. “Moose’s enthusiasm for the category and its commitment to over-invest in the category across all genres piqued my interest from the get-go.

“I love the range of games that Moose already has both in its line-up and in development for 2023. They are consistent with the innovation and creativity that Moose is known for in traditional toys. I look forward to blending my expertise with Moose’s vision and being an integral part of growing their reputation in games as well as contributing to the company’s overall continued growth.”

Norman brings a wealth of knowledge and skill to Moose. He co-founded Goliath Games, a highly successful global games business where he spent 13 years as President. Prior to Goliath, Norman spent 12 years with University Games, amassing incredible sales, marketing and product development experience.