07 Jun 2022

Hamleys’ L.O.L. Surprise! Jubilee activation draws in the crowds

L.O.L. Surprise! hosted an exclusive pop-up in Hamleys Regent Street over the bank holiday weekend to mark the Queen’s Platinum Jubilee. 

Visitors were royally wowed as L.O.L. Surprise! took over Hamleys’ flagship store to showcase its new Queens range. Visitors celebrated the Jubilee with exciting activities including the chance to take a seat on the exclusive L.O.L. throne and strike a pose in the L.O.L. Surprise! photobooth. L.O.L. Surprise! also handed out exclusive limited edition Queens colouring sheets to the first 1,000 visitors each day.

Shoppers browsed the L.O.L. Surprise! product on offer, including the Queens Dolls, which are currently the number 10 best-selling toy in the market. The Queens range includes L.O.L. Surprise! O.M.G. Queens  Fashion dolls (Runway Diva, Miss Divine, Sways and Prism), an L.O.L. Surprise! O.M.G. Queens Deluxe collector doll (Splash Beauty) and the L.O.L. Surprise! Queens dolls assortment.


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