Leading stationery brand STABILO has announced the appointment of Shahbaz Khan as its new Market Director UK & Ireland. In his new role Shahbaz will head up STABILO’s UK & Ireland office, leading the brand into the next phase of its development in this market.
As Market Director, Shahbaz will be focused on the brand’s distribution channels, working closely with the sales team to drive growth and re-focusing the business on key target areas. Shahbaz brings fresh energy to the brand, with a keen eye on STABILO’s core range of iconic products, in particular the much-loved BOSS ORIGINAL highlighter.
Shahbaz has a wealth of experience from his previous role as country manager at toy brand Clementoni. A key player during his time there, Shahbaz oversaw the tremendous double-digit growth of Clementoni as it became a preferred supplier in the UK for infant and preschool toys, developing the brand from start-up to an established player in the toy market.
Prior to joining Clementoni, Shahbaz was a toy buyer for Argos, firmly connecting him to the toy market within the UK. With the ever-changing dynamics of the stationery market, his experience as a buyer will help support STABILO as it continues to target new demographics with its innovative designs and creative offerings.
“I am excited to be joining STABILO to help propel the business forward as it enters the next phase of its development in the UK market,” says Shahbaz. “I have worked in the toy industry for some time, and I am delighted to be able to transfer this experience into new markets to grow STABILO’s presence in the UK and Ireland.”
Jürgen Bauernschmidt, Sales Director – Europe at STABILO, says: “STABILO has a lot of exciting new products coming to market and ambitious goals within the UK and Irish markets. Shahbaz’s extensive experience makes him the perfect candidate to help drive the brand and unleash its full potential. I am thrilled to welcome Shahbaz to the team and look forward to working closely with him to drive the business forward in our next stage of development in the UK market.”