29 Mar 2022

48 new licensing deals for CoComelon, Blippi and Morphle

Brand Licensing specialist The Point.1888 and its sub agents across EMEA have signed a raft of new licensee deals for Moonbug Entertainment’s hit brands Blippi, CoComelon and Morphle.

The new deals come on the back of recent news that Blippi is now available on demand via streaming giants Netflix and HBO Max, with Blippi Wonders joining both platforms this spring, Blippi’s Treehouse launch on Amazon Kids+ last December and the launch of Blippi’s best friend Meekah on YouTube last fall.

Morphle launched on Tiny Pop and has seen huge success with the recent launch of clothing on Character.com and following the Character Options toy release before Christmas.

CoComelon has continued to go from strength to strength, picking up awards for its consumer products programme, having won Pre-School Toy of the Year at the 2021 Toy Industry Awards. CoComelon is also the number-one most-watched kids’ brand on YouTube globally.

Since coming on board, The Point.1888 has sought to leverage Blippi, CoComelon and Morphle’s popularity and develop a successful consumer products programme that enables the brands to become accessible and fun. In partnership with its sub agents, Brand Energy, CLM, El Ocho, ELC, Evolution of Licensing, Ferly, LDI, Lisans, Partner Plus and Spacetoons, the licensing programme is now strongly established across EMEA.

New partners across EMEA include:

  • 8th Wonder for CoComelon chair and heatable warmer
  • Ackermans for CoComelon apparel
  • Albatros for CoComelon publishing and activity books
  • Alligator for Morphle publishing
  • Amscan for Blippi dress up
  • Aykroyds/ TDP for Blippi nightwear
  • Big Balloon for CoComelon publishing
  • Centum for Blippi & CoComelon publishing
  • Character Options for CoComelon & Blippi toy extensions
  • Cijep Jemini for CoComelon furniture & home
  • Clementoni for CoComelon puzzles & games
  • Diakakis for CoComelon BTS
  • Diamant for CoComelon toy extension
  • Eurofun for CoComelon events & character appearances
  • Famosa for CoComelon plush backpack, 3D cushions, and PJ holder
  • Fashion UK for CoComelon, Blippi & Morphle apparel
  • First Kid for CoComelon inflatables
  • GSS- Amendment for CoComelon toy extension for novelties & inflatables
  • Happiness Is Us for CoComelon chocolate eggs
  • Hunter Price for CoComelon fidget toys
  • Igloo Books for CoComelon publishing
  • Immediate for CoComelon publishing
  • Intersource for CoComelon toys
  • Laceys for CoComelon hardlines, softlines, and FMCG
  • Panini for CoComelon publishing
  • Party Centre for CoComelon
  • Phidal for Blippi & CoComelon publishing
  • Prima Toys for CoComelon toys
  • Rainbow Max for CoComelon & Blippi back to school, stationery, and arts & crafts
  • Rainbow Productions for CoComelon character appearances
  • Relkon for CoComelon confectionery
  • RJ Bags for Blippi & Morphle bags
  • Roy Lowe for CoComelon, Blippi, Morphle & Little Baby Bum hosiery
  • Rubies for CoComelon dress up
  • Showagent for CoComelon events and character appearances
  • Signature for Blippi publishing
  • Sinecast for CoComelon events and character appearances
  • Sodico for CoComelon personal care
  • Soluna for CoComelon live events
  • Spactoon event for Blippi events
  • Suncity for CoComelon apparel
  • TeamTex for CoComelon car seats
  • Toy Pro amendment for CoComelon outdoor & home
  • United Essentials for CoComelon apparel
  • Upcoming Minds for CoComelon board games & hardlines – scooters
  • Visage Textiles for CoComelon crafting textiles
  • Whitehouse Leisure for Morphle amusement plush
  • William Lamb for Blippi bags & footwear

Bethan Garton, Chief Commercial Officer at The Point.1888, says: “We’re thrilled to announce our partnership with so many licensees for Blippi, CoComelon and Morphle. With the consistent growth and popularity that the brands have experienced over the past year, this is the perfect time for new products to launch in the market. We’ve worked extremely hard to ensure the brands have the right partners to deliver product that provides as much fun as the brands do.”

Adam Steel, Director Global Agency, Consumer Products at Moonbug Entertainment, adds: “The rapid growth of our licensee portfolio is a reflection of the strength of our great brands and the great work of the team at The Point.1888. We are looking forward to welcoming new high calibre partners to the Moonbug family and continuing the great work in expanding our current product lines and categories.”

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