Bulldog Licensing has announced two new deals for Topps Match Attax.

Billionaire Board Games has introduced a co-branded Match Attax edition of Football Billionaire to its portfolio. The game invites players to build their ultimate team to outdo their rivals in a challenge and strategy game for all the family.

Meanwhile, book publishing company Farshore is planning a range of sticker books, annuals, handbooks and gift boxes based on the much-loved Topps brand, with its Match Attax Annual 2023 set to publish this September.

Ever-present in homes and school playgrounds throughout the country, Topps Match Attax has continued to experience huge success over recent years, appealing to a new generation of young football fans with its annual innovation in collecting, gameplay, design and print technology.

Bulldog’s consumer products programme for the brand, which includes the likes of Cooneen, Fashion UK, Misirli and more, has also proved a hit at retail, with conversations underway to expand the brand into a number of new categories over the next 12 months.

Rob Corney, MD, Bulldog Licensing, says: “As long as our nation continues to love football, Topps Match Attax will continue to be a huge part of UK culture. The trading card games and swapping are a rite of passage for school children and, as such, the brand is instantly recognisable. The consumer products programme is equally successful and we’re thrilled to be welcoming this duo of best-in-class partners on board to bring new products to Topps Match Attax fans.”