Orchard Toys has appointed Kayes of Cardiff as its exclusive distribution partner to the independent toy sector covering England, Wales and Scotland.

Under the terms of the partnership, Kayes will carry the entire Orchard Toys product portfolio. Independent retailers will continue to be able to order split-pack quantities of Orchard Toys games and jigsaws, and benefit from the same pricing they currently receive. Additionally, the deal will benefit many small independents who have a lower minimum order quantity. Customers who will be moving across to Kayes have been notified.

Simon Newbery, Managing Director at Orchard Toys, says: “By supplying through Kayes we ensure we can protect our price points with the independent sector, and not pass on price increases.  The past two years have presented a number of challenges for the industry, but have also provided us the opportunity to review our business and operational practices. We’re excited to be entering this new partnership with Kayes, as they seamlessly take on this part of our operation.”